You don’t have to have a big marketing budget, or a Madison Avenue advertising agency, or even an idea of what you need to do to create awareness and to attract customers to your business.
What you need is an experienced business-building partner that’s a one-stop shop for all your marketing, mailing and printing needs; a partner that can help you devise a marketing plan, develop promotional materials, stretch your dollars, and increase your return on investment.
“I always tell people that we want to be the advertising agency for small- and mid-size business owners,” says Holly Owens, franchise development manager for the Marketing & Print Division of Alliance Franchise Brands. “Very often a customer will come to us with a job and it might be for business cards, or a graphic design piece, or for marketing collateral materials, and we’re able to show them our range of skills, demonstrate our quality service, and meet their deadlines and budget limits.”
At Allegra, we’re built to support small businesses from the ground up: a network of local franchise owners who form the bedrock for your problem solving and sense of community, a corporate team of professionals for back-office guidance and technology leadership, and our Marketing Resource Center, a talented group of programmers, designers, copywriters, SEO and SEM experts, and program managers, who backstop franchise members when they need to call in reinforcements for a challenging client project or to close a new business opportunity.
“The Marketing Resource Center helps to further our creativity, spark ideas, act as a sounding board, and offer innovative solutions,” says Eric Vetter, Allegra of Grand Rapids, MI. “It’s also helped us move the needle into marketing services, which has been a real differentiator to competitors who don’t have that expertise.”
“Small-business owners today are wearing many hats and don’t have the time to really get engaged in digital marketing, Google AdWords, and social media,” says Holly. “We’re the experts in all of those areas. So we get to know our customers and make recommendations on things they may not be doing, but are now able to with our knowledge and resources, and ultimately we help them grow their businesses.”