When you’re looking for new business opportunities, it’s good to understand the lingo. For instance, do you know the difference between a B2B business and a B2C business? Do you understand what a B2B is?

B2B is industry shorthand for business-to-business, and it’s commonly used to describe businesses or franchises that provide products and services to other businesses rather than directly to a consumer or client, which is what the C stands for in B2C. In the case of Allegra Marketing Print Mail, we’re a B2B franchise that handles marketing, print and mail needs for other businesses.

Examples of B2B franchises

Allegra MPM is part of the booming $178 billion print industry, and our parent company, Alliance Franchise Brands LLC, is a world leader in marketing and visual communications. AFB’s B2B brands include RSVP Publications, Image360, American Speedy Printing, Speedy Printing, Insty-Prints, KKP, Signs By Tomorrow and Signs Now.

B2B franchises in other industry segments include accounting and payroll services, business maintenance and commercial cleaning, and products such as diagnostic tools for airports and marinas.

Benefits of owning a B2B company

If you own a B2B franchise like Allegra MPM, you’ll find great satisfaction in helping other businesses grow. You’ll develop authentic relationships with your clients, and you’ll be emotionally invested in their successes as well as your own. That’s one of the many benefits of owning a B2B business, along with:

Flexibility. As your own boss, you’ll have the freedom to set your own schedule. Whether you want to purchase an established business or you’re an independent print business owner looking to grow your company, Allegra MPM has a franchising solution for you. You’ll have the perks of a large company but the work-life balance that comes from being your own boss.

Ongoing franchise support. With the backing of the Allegra MPM brand and parent company AFB, our franchisees can count on outstanding support and training. We offer seven sales training programs, a proprietary tech platform that integrates e-commerce with workflow automation, and much more.

Proven business model. No more trial-and-error, no more relying on someone else’s R&D, no more guesswork. Allegra MPM has more than three decades of experience. We know what works and what doesn’t, and we help every franchise owner create their goals and stick to them with objective metrics we’ll review with them one-on-one.

Potentially more revenue. According to Franchise Business Review, “The amount of revenue a single B2B transaction generates is typically larger than that of a single business-to-consumer (B2C) transaction.”

Lasting relationships. Some B2C businesses are product-oriented or seasonal. Our B2B franchise affords you the opportunity to connect with other entrepreneurs in your community and forge meaningful, ongoing relationships. Entrepreneurs are in a position to understand the unique needs of other entrepreneurs, so these bonds tend to go deep. Allegra MPM traditionally enjoys a high repeat customer base.

Trend resistance. Yes, trend resistance. Unlike many B2C businesses that rely on the whims of the consumer and the trending popularity of a product, B2B franchises are providing services to businesses with quarterly, annual and long-term goals that all dovetail. That means it’s much easier to maintain a long-term client relationship.

Allegra MPM’s B2B services

Virtually anyone in business for themselves will have marketing needs, both digital and print, and if they’re not part of a large corporation they have to outsource. That’s where Allegra MPM comes in.

We are a resource for small to mid-sized businesses, supplying their digital and print marketing communications needs. Our services include:

  • Email marketing
  • Direct mail
  • Advertising
  • Social media management
  • Website development
  • Graphic design

Explore Allegra MPM’s Franchise Opportunities

If you’d like to know more about the advantages of owning an Allegra MPM franchise, you can request more information here and explore our website. We look forward to hearing from you!