Business Development

For Allegra Network LLC members, reeling in a new business-to-business client is exhilarating, fulfilling and further validation that their marketing and visual communications services are…Read More

Rebranding is the process of creating a new identity — often with a new name and new logo – for an established company. Why would…Read More

The provocative headline is a slightly altered quote from Mr. TED Talk, Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to…Read More

As a franchise owner, it’s crucial to understand how your customers come to purchase your products or services. We call this often winding and a sinuous…Read More

A recent article titled, “How to Foster and Encourage Sales Growth,” caught our attention not because it was covering new ground, but because we’re still…Read More

Since the advent of digital advertisement in the early 2000s, a cloud of doom-and-gloom has been hanging over direct mail marketing. But this pessimism is…Read More

“A Disaster Recovery or Business Continuity Plan should be included in the master business plans of every firm.” That’s the advice from Alliance Franchise Brands…Read More

No matter what industry your company falls under, you need a constant flow of clientele to work with. When the prospects in your sales pipeline…Read More

Markets evolve much like living organisms: they adapt to environmental stimuli. However, for independent printing businesses, “evolving” is reacting to today’s impulses and not capitalizing…Read More