Jessica Eng is a passionate marketing, communications, and business professional who loves helping small businesses drive results – and leading and mentoring others. She has almost 20 years of franchise marketing and sales experience and helps develop the company’s strategic vision and direction as a key member of the management team. In her current role, she leads the business development and sales support team, as well as Franchise Member communications. She understands the need to align sales and marketing with a strong focus on the customer experience, while increasing sales through strategic product diversification. She is responsible for the development of sales enablement programs, including sales planning and leadership, sales management and recognition, and sales training and coaching. Eng has her MBA in Marketing Management and loves sharing her enthusiasm for franchising, marketing, and solutions-based sales through educational speaking engagements at local events across the United States, as well as national conferences.