John Castillo began his career in the sign industry in 1994 with a sign franchise company as a corporate trainer, business consultant and owner of two centers in Florida. He joined Signs Now in 2000 as the Regional Director for the Southwest Region. In 2014, Castillo was named Senior Regional Director overseeing the field support for the company’s Sign & Graphics Division. He was promoted to vice president in 2019 and with the merging of Alliance Franchise Brands’ two divisions in 2020, his responsibilities now span the entire network to include support of Marketing & Print Franchise Members.