Ray Palmer was named the President of Franchise Operations in 2020 to provide executive oversight for all Marketing & Print and Sign & Graphics brands. As president, CEO and co-founder of Palmer Vohrer Enterprises, Palmer had been a multi-unit Signs By Tomorrow franchise owner for more than 10 years. He served as a member and chairperson of Signs By Tomorrow’s Franchise Advisory Council on which he played a key role in developing a national website for the firm and establishing an advertising fund for franchise members. Palmer holds both an undergraduate degree in electrical engineering and a master’s degree in business from The Johns Hopkins University.