The Print Industry Why the “Print is Dead” Narrative is a Myth Naysayers have been sharing the overused and untrue expression “print is dead” since the emergence of e-commerce and the digital age in the 21st century….Read more
Business Development, The Print Industry Allegra Owner Benefits From Network Support During COVID-19 Crisis Considered an essential business, Allegra Marketing Print Mail in Cedar Rapids stayed open through the COVID-19 Pandemic. City, county and state contracts for printing services…Read more
The Print Industry Myths—And Truths—About The Print Industry If you are considering buying a printing franchise to fulfill your dream of business ownership, it’s natural to wonder about the state of the industry….Read more
The Print Industry Emerging New Trends for The Print Industry in 2020 The printing industry continues to experience growth in many areas despite the surge of paperless initiatives and the rise of online publications. While increased pressures…Read more
Business Development, The Print Industry 2020 Small Business Economic Outlook: The Forecast is Favorable What can small businesses look forward to in the year to come? That’s an important question for many. According to data from the Census Bureau’s…Read more
Starting a Business, The Print Industry New Ownership: Where Does Starting a Business Start? Every day when we ask prospective franchise owners why they want to own their own businesses; they eagerly tell their stories. Abridged versions include electing…Read more
Starting a Business, The Print Industry How are printing franchises evolving? In order to boost revenues and protect themselves against the inevitable ups and downs of the industry, today’s printing franchises are evolving in two ways….Read more
Business Development, The Print Industry Investing in Technology Can Buy Efficiencies and Convenience for Independent Printers At the recent Allegra Marketing Print Mail franchise national convention, Vice President of Franchise Member Support Mike Dye affirmed the need to invest in technology…Read more
Business Development, The Print Industry Veteran Print Owners Expand on Their Wide-Format Business “Eugene has always had a fascination with technology,” said Paula, Eugene’s wife and co-owner of Allegra Marketing Print Mail in Corona, California. “He keeps an…Read more
Selling Your Business, The Print Industry Succession Planning from the Seller’s Perspective “Be prepared to share the details of your business openly and honestly and to answer any questions. Have the numbers and other data ready. Good…Read more
