Benefit from a Multi-Billion Dollar Market Opportunity
Virtually every one of the 28 million small and medium-sized businesses in the United States requires digital or printed promotional and informational materials. Tens of thousands of them, along with nonprofits and community organizations, find just what they need at Allegra Centers.
Allegra Centers typically have a diverse customer roster with several hundred business customers, which help make our marketing franchise more stable and resilient.
Founded in 1976, Allegra has a proven 45-year history in the stable $178 billion North American print and marketing services industry. One of the advantages of franchising is that you, as a franchisee, can start a new business or convert an existing print shop and leverage all that experience as well as our brand reputation.
Learn more about why you should choose an Allegra franchise.
You’ll Help Grow Businesses in Your Community
As an Allegra franchise owner, you’ll provide ongoing print and marketing communications for other businesses.
Most businesses and organizations are great at what they do, but marketing is not their specialty. As an Allegra business owner, you’ll help them get their message to potential and existing customers using a variety of strategies — print, digital, advertising, public relations, and more.
Allegra’s wide range of services offers your franchise multiple revenue streams. Ongoing print and marketing program management services generate recurring revenue, and a high percentage of Allegra customers typically generate frequent reorders.
An Accessible Investment
Qualified franchise candidates need a minimum net worth of $400,000 and a minimum liquidity of $200,000.
An Allegra marketing franchise has accessible startup costs, with an estimated initial investment of $126,822 to $373,911* for entrepreneurs who purchase an existing business. We also have a MatchMaker Program to help you find the perfect business for your needs that you can convert into an Allegra Center.
Unparalleled Franchise Support
Allegra has built stable franchise support systems over the years to make sure it’s as seamless as possible for our Franchise owners to continue the brand’s success.
One popular franchise support program we offer is Allegra Performance Groups. Consistently rated by our franchisees as one of the most valuable support programs we offer, the groups are comprised of five to seven Allegra owners with similar center sales. They meet twice a year to discuss all areas of the business and compare operating ratios compiled by our Home Office. You can expect an honest assessment by your peers of your center’s performance or lack thereof, as well as practical advice from seasoned franchise owners who can point you in the right direction. Expect to make some lifelong friends in the process.
Another valuable support we offer to new franchisees is sales coaching. We offer beginning and ongoing sales coaching to help you establish and grow your business, regardless of your background. Our one-on-one sales coaching sessions alone are invaluable, but we also offer: Sales Huddles, where you collaborate with other salespeople and share successful strategies; Interactive Coaching, which focuses on a specific sales skill or customer care topic during each session; and Solutions-based Selling Bootcamp, an in-depth, multi-day virtual group sales training session on the consultative sales process. These professionally developed courses are something you simply won’t find with an independent enterprise without shelling out some serious money for outside help. With Allegra, the expertise is built right in.
Unwavering Commitment to Innovation
While many competitors have dropped by the wayside, our ongoing research and development efforts have kept the Allegra marketing franchise network thriving during the evolution of the printing industry and the advent of digital marketing.
No example of our dedication to finding better ways of doing business is more exciting — or potentially more rewarding — than WorkStreamTM. This proprietary technology platform integrates sophisticated e-commerce, business management, and workflow automation technologies. Among its key features are a cloud-based management information system, e-commerce storefront technology, and a prepress portal.
WorkStream drives the kinds of efficiencies our franchisees need to stay a step ahead of market demands — and the competition.
With Allegra, you’ll be positioned to operate your own scalable marketing franchise in a booming industry, contributing to growing businesses and organizations in your community while building your own business legacy.
*These numbers are based on our most recent Franchise Disclosure Document (FDD). Qualified candidates can receive a free copy of our latest FDD by filling out a request for more information.