Introducing the Allegra Marketing Print Mail Leadership Team
Here are some of the team members you’ll meet during your discovery or the evaluation process.
Chief Executive Officer, Alliance Franchise Brands
Michael Marcantonio has served as our Chief Executive Officer since July 2011, also served as our President from July 2011 to June 2012, and our Chief Strategy Officer from January 2009 to June 2011. He has served as the Director and Chief Executive Officer of KKP Canada, located in Plymouth, Michigan, since August 2016. He has also served as Chief Executive Officer of AF Holdings, located in Plymouth, Michigan, since December 2012. He has also served as the Manager of AFB IP Holdings, located in Plymouth, Michigan, since July 2011. He served as SGO’s Manager, in Middle River, Maryland, from December 2011 to December 2019 and SGO’s Chief Executive Officer from November 2012 to December 2019. He served as Chief Executive Officer of Alliance Brands Staffing LLC (“ABS”), in Plymouth, Michigan, from September 2013 to December 2019. He is the founder and has served as President of MKM Ventures LLC, an investment company located in Ann Arbor, Michigan, since February 2002.
Ramon Palmer, Jr.
Ray Palmer was named the President of Franchise Operations in 2020 to provide executive oversight for all Marketing & Print and Sign & Graphics brands. As president, CEO and co-founder of Palmer Vohrer Enterprises, Palmer had been a multi-unit Signs By Tomorrow franchise owner for more than 10 years. He served as a member and chairperson of Signs By Tomorrow’s Franchise Advisory Council on which he played a key role in developing a national website for the firm and establishing an advertising fund for franchise members. Palmer holds both an undergraduate degree in electrical engineering and a master’s degree in business from The Johns Hopkins University.
Chief Development Officer
With over 17 years of franchise experience in the print and sign industry, Mike Cline is a wealth of knowledge with unmatched dedication and passion. As Alliance Franchise Brands Chief Development Officer, Cline serves as a key member of the leadership team and is an active participant in directing strategic decisions toward the company’s overall vision and growth. He is responsible for overseeing the Franchise Development Team, promoting system growth via new Center placement and acquisition, maintaining 3rd party broker relationships and assisting Franchise Members with exit strategy. Having supported dozens of entrepreneurs in gaining ownership success, Cline has a deep understanding and breadth of knowledge within all facets of the industry, and truly understands the joy of creating profitable and fruitful businesses.
Vice President Marketing
Burke Cueny has served as our Vice President of M Burke Cueny joined Alliance Franchise Brands in 2015 and oversees Marketing, focusing on lead generation for our Franchise Members and brand development. Prior to joining the company, Cueny founded and ran a marketing firm for over a decade that concentrated on building brands and growing sales for franchise companies and other multi-location businesses. His background also includes marketing leadership roles with Domino’s Pizza, Rite Aid, and The Stroh Brewery Company. Cueny has an Advertising undergraduate degree from Michigan State University and an MBA from Central Michigan University.
Vice President Business Development
Jessica Eng is a passionate marketing, communications, and business professional who loves helping small businesses drive results – and leading and mentoring others. She has almost 20 years of franchise marketing and sales experience and helps develop the company’s strategic vision and direction as a key member of the management team. In her current role, she leads the business development and sales support team, as well as Franchise Member communications. She understands the need to align sales and marketing with a strong focus on the customer experience, while increasing sales through strategic product diversification. She is responsible for the development of sales enablement programs, including sales planning and leadership, sales management and recognition, and sales training and coaching. Eng has her MBA in Marketing Management and loves sharing her enthusiasm for franchising, marketing, and solutions-based sales through educational speaking engagements at local events across the United States, as well as national conferences.
Vice President Member Resources & Supplier Relations
Mike manages a team that promotes the growth and profitability of franchise members within the Marketing & Print Division – including new owners who have acquired centers through the MatchMaker® Program or Advantage Program. He joined the company in 1985 and has attained increasingly responsible positions in business education, financial management, coaching and consultation, and workflow and project management during his tenure. Mike began his AFB career as a printing instructor, later becoming Director of Training before transitioning to Regional Operations Manager. In 2016, his role expanded to Senior Regional Operations Director, assuming leadership of the Regional Support Team, finally becoming VP of Franchise Member Support and taking on supplier relations.
Vice President Training & Right Start
Stephen Hoyle has been our Vice President of Franchise Operations since January 2019, and prior to that was Senior Steve Hoyle was named the Vice President of Training and RightStart in 2020 to oversee these important programs for all the Sign & Graphics and Marketing & Print brands. The RightStart Program covers the onboarding of new Franchise Members, through Opening Training and Center opening and then continues for three years. Formerly, in the Sign & Graphics Division, Hoyle was the VP of Franchise Operations, Senior Director of Franchise Services and the Director of Training since 1995. Prior to that, Hoyle ran three separate company Centers beginning in 1989 when he graduated with a degree in Advertising & Design from the University of Maryland.
Vice President Franchise Business Consulting
Southwest Region. In 2014, Castillo was named Senior Regional Director overseeing the field support for the company’s Sign & Graphics Division. He was promoted to vice president in 2019. With the merge of Alliance Franchise Brands’ two divisions in 2020, his responsibilities now span the entire network to include support of Marketing & Print Franchise Members.
Franchise Development Director
Mike Miller came to Alliance Franchise Brands in 2017 as Franchise Development Manager and moved into his expanded role as Director of Franchise Development in late 2020. A consummate advocate for the prospective Franchise Member, his sincere and genuine personality combined with get-it-done perseverance have served to generate many successes. Miller is responsible for introducing candidates to the Alliance Franchise Brands family of brands, and assisting Members with everything from acquisition-related growth, to resale, to exit strategy planning and everything in between. Miller has been working in the SMB space with prospective or active SMB owners throughout his career. Prior to joining the company, Miller worked as a Sales Manager for Inside Out Solutions, as well as a Professional Employer Consultant and Emerging Markets Consultant for TriNet.
Franchise Development Marketing Manager
Prereeta Mathur joined Alliance Franchise Brands in 2016 and has evolved from Digital Marketing Specialist to Project Manager and now, into her current position as Marketing Manager for Franchise Development. As such, her focus is introducing and promoting the company’s franchise opportunities to entrepreneurs, independent print and sign companies, Franchise Members to the acquisition program through lead gen strategies, digital advertising, email and social media marketing, and more. Her ambition toward growth and her genuine desire to connect people with fulfilling and profitable endeavors fuel her work daily. Prior to joining the Alliance Franchise Brands, Mathur worked with B2B and B2C clients in both the travel and non-profit sectors. Mathur holds a Bachelor’s of Business Administration Degree in Marketing and Advertising from Wayne State University.
Donna Hoehn began her career in the print and sign industry in 2002 as the Assistant to the Vice President of Legal and Finance at Signs By Tomorrow. After gaining thirteen years of experience in preparing franchise agreements and all related documents, maintaining reports, and acquiring extensive knowledge in all facets of system support, Hoehn moved to the Alliance Brands Franchise Development team in Middle River, Maryland. Here, she is responsible for maintaining all of the Middle River office needs, assisting acquisition team efforts, maintaining records and reports, and supporting independent center interactions. Hoehn holds a Fine/Studio Arts Degree from the University of Maryland College Park.