Franchise Opportunities for Entrepreneurs and Independent Print Shop Owners
Rebranding is the process of creating a new identity — often with a new name and new logo – for an established company.
Why would a business seek to change its look and feel through rebranding? Among the most common reasons for a firm to rebrand are to:
Clearly, there are considerable rewards to rebranding. But, consider the risk, too. When changing your identity, you take a chance on losing your audience or disappointing current customers — a clientele you’ve likely built painstakingly, one-by-one over the years.
All that said, countless businesses have successfully rebranded. How? By following these five best practices, among others:
Independent printers: Rebranding opportunities with an industry leader
Independently-owned printing businesses have good reason to consider a transition to Allegra. Through the Allegra Advantage? Program, you’ll gain tools that can increase sales and earnings, build greater equity, operate more efficiently … and eventually position yourself for a more profitable exit down the road.
Another plus? Well-practiced at helping countless other businesses make the transition, we’ll assist you every step of the way with the rebranding process!
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